REX HOTEL, 2016 - current

Ho Chi Minh City, 16th September 2015 – Runway, owned by Global Link Co. Ltd, a privately held company operating luxury and contemporary lifestyle retail concepts in the Vietnamese market, has announced the opening of its new world-class concept store at Rex Hotel, 155 Nguyen Hue, District 1, Ho Chi Minh City.


With a total area of 500m2, catered to both women and men fashion, the new concept store will carry only first lines from 20 top world class brands such as Balenciaga, Celine, Lanvin, Jil Sander, Saint Laurent Paris…


After undergoing renovation since June 2015, the new Runway concept store at Rex Hotel will be the first of its kind in Vietnam, offering a completely groundbreaking shopping experience to a host of its existing high net-worth Vietnamese consumers as well as fashion lovers in general. Designed by the famed Italian architect Massimiliano Locatelli from CLS Architetti in Milan, the new store’s architectural concept presents the ideas of different houses within one house, using contrast to create different spaces, one into the other. It is revealed as a sequence of rooms, defined by ornamental arches, with big gypsum statues at the base and decorative gypsum panels on walls and ceiling.


Ms. Tran Thi Hoai Anh, Founder and President of Global Link Co. Ltd, said: “With our deep understanding of luxury retail in Vietnam and our vision in international brands, the new Runway concept store will bring a world-class shopping experience to fashion lovers in Vietnam. This opening will continue positioning our company as the leading influence in luxury and contemporary lifestyle”.