Erdem Fall Winter 2014

Oct 03, 2014

Established in London in 2005 by Erdem Moralioglu, the eponymous ready-to-wear brand, Erdem, has come to be synonymous with versatile yet powerful femininity. Erdem trained at the prestigious Royal College of Art in London where he remained to launch the brand following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.

Erdem is sold in over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Lane Crawford, Colette, Dover Street Market and Harvey Nichols.

For Fall Winter 2014, Erdem was inspired by Spanish artist, Diego Velasquez’s depiction of 17th century Infantas. The stately nobility portraitures combined with research on the Romanov family and the 60’s social revolution, created a perfect mixture between opulent fabrications and modern silhouettes.

Decadent fabrics like velvet are modernized when bonded to neoprene, decoratively laser cut and hand embroidered in Switzerland – a magnificent example of this meticulous craftsmanship mixed with innovation.

Cocktail wear is imbued with a combined air of regality and modernity. These ideas of nobility and escape are reflected onto his designs: an asymmetric dress in cloque fabric with onyx crystal embroidery, a pale blue metallic jacquard dress with patches of gold jewel appliqué.

Shapes appear grand and structured such as beaded wool and lurex jacquard coats. Meanwhile, a short sleeved, lamb shearing coat looks like the wearer has hidden away her precious jewels for a quick getaway. This idea of peeling away and coming undone is further emphasized by splitting seams on shoulders and wide cuffs on coats that zip on and off.

Erdem’s exploration of new fabric developments has been represented in this collection by the use of soft, rich cloques and surprisingly lightweight metallic jacquards, both developed in Italy.

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