in London in 2005 by Erdem Moralioglu, the eponymous ready-to-wear brand,
Erdem, has come to be synonymous with versatile yet powerful femininity. Erdem
trained at the prestigious Royal College of Art in London where he remained to
launch the brand following his graduation. Known for his use of experimental
textiles, vibrant prints, and detailed craftsmanship, Erdem has created a
beautiful world of the delicate mixed with the bold.
Erdem is sold in over 170 of the
most exclusive retailers, including Barneys New York, Bergdorf Goodman, Lane
Crawford, Colette, Dover Street Market and Harvey Nichols.
Fall Winter 2014, Erdem was inspired by Spanish artist, Diego Velasquez’s
depiction of 17th century Infantas. The stately nobility portraitures combined
with research on the Romanov family and the 60’s social revolution, created a
perfect mixture between opulent fabrications and modern silhouettes.
Decadent fabrics like velvet are
modernized when bonded to neoprene, decoratively laser cut and hand embroidered
in Switzerland – a magnificent example of this meticulous craftsmanship mixed
Cocktail wear is imbued with a
combined air of regality and modernity. These ideas of nobility and escape are
reflected onto his designs: an asymmetric dress in cloque fabric with onyx
crystal embroidery, a pale blue metallic jacquard dress with patches of gold
Shapes appear grand and
structured such as beaded wool and lurex jacquard coats. Meanwhile, a short
sleeved, lamb shearing coat looks like the wearer has hidden away her precious
jewels for a quick getaway. This idea of peeling away and coming undone is
further emphasized by splitting seams on shoulders and wide cuffs on coats that
zip on and off.
Erdem’s exploration of new fabric
developments has been represented in this collection by the use of soft, rich
cloques and surprisingly lightweight metallic jacquards, both developed in Italy.