Saint Laurent Paris

Logo Yves Saint Laurent

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called « Rive Gauche », synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Yves Saint Laurent, under the creative direction of Hedi Slimane since March 2012, continues to position itself at the summit of the luxury universe.

Today, SAINT LAURENT collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. Yves Saint Laurent is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle

In 1996 Pierre Bergé installs Hedi Slimane in the position of Director of Menswear at Yves  Saint Laurent. Later he will become Artistic Director. He revives Yves Saint Laurent Rive Gauche, based on the “ateliers de couture” and transposes the spirit of couture “au masculin” reinterpreting “le tailleur” and “dressing up”.